Glossary

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AAAA
American Association of Advertising Agencies.
AFD
AdSense for Domains, an advertising program offered to web publishers by Google.
AJAX
Asynchronous Javascript And XML.
ALAC
At-Large Advisory Committee.
ARIN
The American Registry for Internet Numbers. In charge of, among other things, IP address allocation and assignment for Canada and the U.S.
BPR
Behavioral Pixel Retargeting.
ccNSO
The Country-Code Names Supporting Organization.
ccTLD
Country Code Top Level Domain.
COPPA
The United States Children's Online Privacy Protection Act. COPPA is a U.S. law that took effect on April 21, 2000. It applies to entities that operate websites under U.S. jurisdiction and knowingly gather personally identifiable information from children under 13. COPPA specifies the privacy policy elements that a website operator must include, when and how to require verifiable consent from a child's guardian, and the operator's responsibilities for protecting the online safety and privacy of children.
CPA
Cost Per Acquisition.
Cost Per Action: the cost to an advertiser for a specific, predetermined action taken by a viewer/consumer. Example actions: submitting a sales lead, making a purchase, viewing a key page of the site, downloading a file.
CPC
Cost Per Click.
CPI
Cost Per Impression. Cost of an advertising campaign per impression (viewing of the ad). See CPM. .
CPL
Click Per Landing.
CPM
Cost Per one Thousand impressions.
CPV
Cost Per Visit.
CTR
Click-Through Rate.
CVR
Conversion Rate. Percentage of unique visitors who take a desired action upon visiting a particular website. See CPA.
DBMS
Database Management System.
Direct Navigation
Web traffic generated by web users who type-in domain names in the navigation toolbar of their web browsers.
DN
Domain Name.
DNS
The Domain Name System. Translates domain names to IP addresses, which are used as machine addresses to route internet traffic.
DNSO
Domain Name Supporting Organization.
DNSP
Domain Name Social Parking. See Social Parking.
EAI
Email Address Internationalization.
EPC
Earning Per Click.
Exit Pop-up
An Exit Pop-up is a web page which displays when a viewed web page is exited.
FSF
Free Software Foundation.
GAC
Governmental Advisory Committee.
GFDL
GNU Free Documentation License.
GNU
A recursive acronym for "GNU's Not Unix."
GNSO
Generic Names Supporting Organization.
gTLD
Generic Top Level Domain, see TLD.
IANA
The Internet Assigned Numbers Authority. Oversees global IP address allocation, and the data in the root nameservers. Operated by ICANN.
See http://en.wikipedia.org/wiki/Internet_Assigned_Numbers_Authority.
IAB
Interactive Advertising Bureau.
ICANN
Internet Corporation for Assigned Names and Numbers. Responsible for managing the assignment of domain names and IP addresses and for introducing top level domains (e.g. .com, .edu, .org).
IDN
Internationalized Domain Name.
IDNA
Internationalized Domain Name in Applications.
IETF
The Internet Engineering Task Force.
IPv6
Internet Protocol version 6 .
ISO
International Standards Organization.
KW
Keyword.
Lander
The initial web page served to a web surfer who submits to the browser a domain name hosted by a parking service such as DomainSponsor.com or Sedo.com.
Lander Cannibalism
When one lander starts gaining RPMs at the expense of others.
LB
Load Balancer.
LION
LinkedIn Open Networker.
MENA
Middle East and North Africa region/markets.
MRD
Market Requirements Documents.
MySQL
A light-weight, multithreaded, multi-user SQL Database Management System (DBMS). See http://mysql.org/.
Niche Market
See Vertical Market.
NOC
Network Operations Center. Continuously monitors our systems and is the first line of defense should any problems occur.
OPA
Online Publishers Association.
Organic Traffic
Traffic generated naturally through Search Engine Optimization (SEO). "Organic" or "Natural" SEO is accomplished in several ways, including web page optimization and link popularity build-up. Search Engines assign high page ranks to optimized pages for relevant search terms and display them at the top of the search results.
P3P
The Platform for Privacy Preferences. A protocol allowing DNMSs to declare their intended use of information they collect about browsing users. Designed to give users more control of their personal information when browsing, P3P was developed by the World Wide Web Consortium (W3C) and officially recommended on April 16, 2002.
Pharming
Redirecting a the traffic of a website to a bogus website, perhaps by tampering with DNS servers. Typically done to facilitate phishing (see Phishing below).
Phishing
Attempting to deceive web users into providing information such as user names, passwords, social security numbers, and credit card numbers. Typically done by fraudulent e-mails or bogus websites (see Pharming above).
Pop-under
A pop-under is a web page put in a window underneath the existing browser windows, so it is seen when the browser windows are closed, instead of immediately after the triggering web page.
PPC
Pay Per Click.
PRD
Product Requirements Document.
PSA
Public Service Ad.
RACE
Row-based ASCII-Compatible Encoding.
RFC
Request For Comments.
RIA
Rich Interactive Applications.
RIR
Regional Internet Registry.
ROI
Return on Investment.
RON
Run-of-Network. An ad-buying option in which ad placements may appear on any page, on any website, within an ad network, with no targeting or other filtering applied. Run-of-Network advertising campaigns provide advertisers with the greatest reach at the least cost.
RPC
Revenue Per Click.
RPM
Revenue per one thousand visits.
RT
Request Tracker.
RTDB
Real-time Database.
SEM
Search Engine Marketing.
SEO
Search Engine Optimization. Used to increase a website's natural search ranking and traffic.
SERP
Search Engine Results Pages.
Social Parking
The inclusion of social software tools on a traditional parked domain name landing page. This term was first used and popularized by Sam Bazzi, a web publisher, IDN monetizer, and founder of Arcs Business Solutions, LLC
SPL
Searches Per Landing.
SQL
Structured Query Language. A computer language used to create, retrieve, update and delete data from relational database management systems. See http://en.wikipedia.org/wiki/SQL. We use MySQL.
STLD
Sponsored Top Level Domain, see TLD.
Taguchi testing
Fast statistical testing methods used to simultaneously test the effect of multiple changes (for example to a landing page). See also:
http://www.conversionmultiplier.com/taguchi.html.
http://en.wikipedia.org/wiki/Taguchi_methods.
TC
Test Cluster.
TLA
Text Link Ad.
TLD
Top Level Domain. A list is at http://en.wikipedia.org/wiki/List_of_Internet_top-level_domains.
gTLD - generic TLD. e.g. .org, .mil, .edu, .com, .net.
ccTLD - country code TLD, e.g. .us, .ru, .jp.
STLD - sponsored TLD. A gTLD proposed and regulated by an independent agency. e.g. .mobi, .travel.
TRN
Test Random Number.
UDRP
Uniform Domain Name Resolution Policy. UDRP is a document used by ICANN for the purpose of creating guidelines for resolving Internet domain name registration disputes that arise in the gTLD namespace.
UNGIS
United Nations Group on the Information Society.
Verical Market
Also known as Niche Market. Such a market is narrow and deep and consists of a group of similar businesses, enterprises, organizations, and customers, which engage in trade based on specific and specialized needs and market their products using similar methods. Participants in a Vertical Market are usually limited to a subset of a larger industry. Examples of Vertical Markets are: Banking, government, heavy manufacturing, hospitals, retail, and transportation.
VIEW
Virtual Interactive Educational World.
VPS
Virtual Private Server.
W3C
World Wide Web Consortium.
WIPO
World Intellectual Property Organization.
WSIS
World Summit on the Information Society.
YAML
Like XML, a method for data storage used here for configuration files. For relevant Perl modules, see cpan.