AAAA

American Association of Advertising Agencies.

AFD

AdSense for Domains, an advertising program offered to web publishers by Google.

AJAX

Asynchronous Javascript And XML.

ALAC

At-Large Advisory Committee.

ARIN

The American Registry for Internet Numbers. In charge of, among other things, IP address allocation and assignment for Canada and the U.S.

BPR

Behavioral Pixel Retargeting.

ccNSO

The Country-Code Names Supporting Organization.

ccTLD

Country Code Top Level Domain.

COPPA

The United States Children's Online Privacy Protection Act. COPPA is a U.S. law that took effect on April 21, 2000. It applies to entities that operate websites under U.S. jurisdiction and knowingly gather personally identifiable information from children under 13. COPPA specifies the privacy policy elements that a website operator must include, when and how to require verifiable consent from a child's guardian, and the operator's responsibilities for protecting the online safety and privacy of children.

CPA

Cost Per Acquisition.

Cost Per Action: the cost to an advertiser for a specific, predetermined action taken by a viewer/consumer. Example actions: submitting a sales lead, making a purchase, viewing a key page of the site, downloading a file.

CPC

Cost Per Click.

CPI

Cost Per Impression. Cost of an advertising campaign per impression (viewing of the ad). See CPM. .

CPL

Click Per Landing.

CPM

Cost Per one Thousand impressions.

CPV

Cost Per Visit.

CTR

Click-Through Rate.

CVR

Conversion Rate. Percentage of unique visitors who take a desired action upon visiting a particular website. See CPA.

DBMS

Database Management System.

Direct Navigation

Web traffic generated by web users who type-in domain names in the navigation toolbar of their web browsers.

DN

Domain Name.

DNS

The Domain Name System. Translates domain names to IP addresses, which are used as machine addresses to route internet traffic.

DNSO

Domain Name Supporting Organization.

DNSP

Domain Name Social Parking. See Social Parking.

EAI

Email Address Internationalization.

EPC

Earning Per Click.

Exit Pop-up

An Exit Pop-up is a web page which displays when a viewed web page is exited.

FSF

Free Software Foundation.

GAC

Governmental Advisory Committee.

GFDL

GNU Free Documentation License.

GNU

A recursive acronym for "GNU's Not Unix."

GNSO

Generic Names Supporting Organization.

gTLD

Generic Top Level Domain, see TLD.

IANA

The Internet Assigned Numbers Authority. Oversees global IP address allocation, and the data in the root nameservers. Operated by ICANN.

See http://en.wikipedia.org/wiki/Internet_Assigned_Numbers_Authority.

IAB

Interactive Advertising Bureau.

ICANN

Internet Corporation for Assigned Names and Numbers. Responsible for managing the assignment of domain names and IP addresses and for introducing top level domains (e.g. .com, .edu, .org).

IDN

Internationalized Domain Name.

IDNA

Internationalized Domain Name in Applications.

IETF

The Internet Engineering Task Force.

IPv6

Internet Protocol version 6 .

ISO

International Standards Organization.

KW

Keyword.

Lander

The initial web page served to a web surfer who submits to the browser a domain name hosted by a parking service such as DomainSponsor.com or Sedo.com.

Lander Cannibalism

When one lander starts gaining RPMs at the expense of others.

LB

Load Balancer.

LION

LinkedIn Open Networker.

MENA

Middle East and North Africa region/markets.

MRD

Market Requirements Documents.

MySQL

A light-weight, multithreaded, multi-user SQL Database Management System (DBMS). See http://mysql.org/.

Niche Market

See Vertical Market.

NOC

Network Operations Center. Continuously monitors our systems and is the first line of defense should any problems occur.

OPA

Online Publishers Association.

Organic Traffic

Traffic generated naturally through Search Engine Optimization (SEO). "Organic" or "Natural" SEO is accomplished in several ways, including web page optimization and link popularity build-up. Search Engines assign high page ranks to optimized pages for relevant search terms and display them at the top of the search results.

P3P

The Platform for Privacy Preferences. A protocol allowing DNMSs to declare their intended use of information they collect about browsing users. Designed to give users more control of their personal information when browsing, P3P was developed by the World Wide Web Consortium (W3C) and officially recommended on April 16, 2002.

Pharming

Redirecting a the traffic of a website to a bogus website, perhaps by tampering with DNS servers. Typically done to facilitate phishing (see Phishing below).

Phishing

Attempting to deceive web users into providing information such as user names, passwords, social security numbers, and credit card numbers. Typically done by fraudulent e-mails or bogus websites (see Pharming above).

Pop-under

A pop-under is a web page put in a window underneath the existing browser windows, so it is seen when the browser windows are closed, instead of immediately after the triggering web page.

PPC

Pay Per Click.

PRD

Product Requirements Document.

PSA

Public Service Ad.

RACE

Row-based ASCII-Compatible Encoding.

RFC

Request For Comments.

RIA

Rich Interactive Applications.

RIR

Regional Internet Registry.

ROI

Return on Investment.

RON

Run-of-Network. An ad-buying option in which ad placements may appear on any page, on any website, within an ad network, with no targeting or other filtering applied. Run-of-Network advertising campaigns provide advertisers with the greatest reach at the least cost.

RPC

Revenue Per Click.

RPM

Revenue per one thousand visits.

RT

Request Tracker.

RTDB

Real-time Database.

SEM

Search Engine Marketing.

SEO

Search Engine Optimization. Used to increase a website's natural search ranking and traffic.

SERP

Search Engine Results Pages.

Social Parking

The inclusion of social software tools on a traditional parked domain name landing page. This term was first used and popularized by Sam Bazzi, a web publisher, IDN monetizer, and founder of Arcs Business Solutions, LLC

SPL

Searches Per Landing.

SQL

Structured Query Language. A computer language used to create, retrieve, update and delete data from relational database management systems. See http://en.wikipedia.org/wiki/SQL. We use MySQL.

STLD

Sponsored Top Level Domain, see TLD.

Taguchi testing

Fast statistical testing methods used to simultaneously test the effect of multiple changes (for example to a landing page). See also:

http://www.conversionmultiplier.com/taguchi.html.

http://en.wikipedia.org/wiki/Taguchi_methods.

TC

Test Cluster.

TLA

Text Link Ad.

TLD

Top Level Domain. A list is at http://en.wikipedia.org/wiki/List_of_Internet_top-level_domains.

gTLD - generic TLD. e.g. .org, .mil, .edu, .com, .net.

ccTLD - country code TLD, e.g. .us, .ru, .jp.

STLD - sponsored TLD. A gTLD proposed and regulated by an independent agency. e.g. .mobi, .travel.

TRN

Test Random Number.

UDRP

Uniform Domain Name Resolution Policy. UDRP is a document used by ICANN for the purpose of creating guidelines for resolving Internet domain name registration disputes that arise in the gTLD namespace.

UNGIS

United Nations Group on the Information Society.

Verical Market

Also known as Niche Market. Such a market is narrow and deep and consists of a group of similar businesses, enterprises, organizations, and customers, which engage in trade based on specific and specialized needs and market their products using similar methods. Participants in a Vertical Market are usually limited to a subset of a larger industry. Examples of Vertical Markets are: Banking, government, heavy manufacturing, hospitals, retail, and transportation.

VIEW

Virtual Interactive Educational World.

VPS

Virtual Private Server.

W3C

World Wide Web Consortium.

WIPO

World Intellectual Property Organization.

WSIS

World Summit on the Information Society.

YAML

Like XML, a method for data storage used here for configuration files. For relevant Perl modules, see cpan.